Industrial Design Studio


Mexican Design Studio specialized in product design, interior design and creative direction within fashion, furniture, lifestyle and technology.

Joel Escalona for Montblanc
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When a great idea begins to materialize, it usually does so on paper, that's where the possibilities become infinite.

For the designer Joel Escalona, is hand is an extension of his mind, and the tool he uses to sketch is like a magic wand that allows him to create and design what in the world of ideas he expects to be discovered.

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It is not fortuitous that Joel uses a Montblanc M to capture his wit on paper. His weight, the finesse of his stroke and the accuracy of the instrument have become infallible for the designer obsessed with details.

Montblanc did not overlook the choice of Joel and together they launched a global campaign to celebrate high-end design, the one that chooses the materials of the highest quality and in which the precision of the manufacture reminds us of the watch industry. It is the first time that the German firm collaborates with a Mexican designer.

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The collection of Personal Editions, Balance, was the chosen one to give channel to the campaign. Balance was presented for the first time at the 16th edition of ZONAMACO, the most important Contemporary Art and Design fair in Latin America. Along with the 10 pieces of limited edition, the sketches showing the first strokes of a collection that, on tour around the world, has aroused the interest of curators and collectors, were also exhibited. The original sketches, made on paper with the Montblanc M that faithfully accompanies Joel in his creative process, were also put on sale.

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Joel Escalona and Montblanc not only share the value for design and commitment for the impact it has on people, now they are also accomplices of a story that seeks to seduce the most demanding consumer from the first stroke.

Joel EscalonaBALANCE
BALANCE at Design Miami/ Basel
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We’re thrilled to announce that amman//gallery is presenting  Joel’s latest Persona Edition project, BALANCE  , fabricated in silver by renowned Mexican company TANE , at Design Miami/ Basel,  booth G15. The exhibition will also include works by renowned artists and designers like Ron Arad, Zaha Hadid, Studio Nucleo, Rolf Sachs, Ettore Sottsas, Ad Hoc and Abel Zavala.

Design Miami/ is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators and critics from around the world in celebration of design culture and commerce.

Ever since it foundation  ammann//gallery  has been known for its unique curatorial approach, cultivating a cutting-edge program devoted to innovation and connoisseurship in the fields of fine art, design, and architecture.

Design Miami/ Basel will run from June 12th to 17th , at the Hall 1 Süd, Messe in Basel, Switzerland.

CASTILLOS by PANORÁMICA in Wit Festival de Arte

This month Panorámica participated in Wit Festival de Arte at Hotel Demetria, an event that has become an important element in Guadalajara’s cultural and artistic life, gathering the most significant creative talent nationwide, with the expo “Castillos” with Ángulo Cero. This new collection reinterprets the character of the Mexican fiesta. Taking the ephemeral manufacture of “toritos” and “castillos” as the starting point, they use design as means of exploration to emphasize the broadest aspects of this practice.

Production Driven Design Innovation: MX by Glocal + Domus Academy

As part of the activities surrounding the Salone del Mobile 2018, we are pleased to invite you to the talk Production Driven Design Innovation: Mx by Glocal + Domus Academy, where Joel Escalona along with Jorge Diego Etienne, Germán Velasco and Emiliano Godoy, will discuss their design process and the industry constraints concerning design practice.

The event will take place Thursday April 19th at 13:30 at Domus Academy room 11, Via Darwin 20, Milano 20143.