JOEL ESCALONA
Industrial Design Studio

36 — Compass

FOR PROJECTS WATCHES — 04.jpg
projects architectural designs logo_1.jpg
 
 

COMPASS

Let me ask you something, what is the purpose of checking the time? We thought about it and we believe that time gives us notion and orientation. So, as an inside joke, we made a compass of time. 

The 37 mm diameter case is minimalist but powerful; the black dial, with a single blue hand, plays with the core metaphor of this watch, it’s a life compass: where do we want to go and what are we prioritizing in our life?

Appealing to everyone that appreciates design, quality and value, Compass shows compromise and will delight many horlogerie fans around the world.

Year / 2017
Client / Projects Watches
Creative Director / Joel Escalona
Design team / Isa Velarde
Photo assistant / Mariana Achach

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More about this project

 
 Compass watch

Compass watch

 
 Design inspiration

Design inspiration

 
 
 
 Compass watch.

Compass watch.

Projects Watches

Founded by Jack Markuse in 1990, Projects Watches is a design company that has been working with architects and designers with the likes of Michael Graves, Stanley Tigerman, Kisho Kurokawa, Moshe Safdie, Richard Gluckman and now us, in order to find interesting and interactive ways to telling time. 

 
 
 
 Compass watch.

Compass watch.

 
 
 Compass watch.

Compass watch.

 
 
 
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